So you know us and love us as Flexion. But people often ask where our name comes from (usually straight after they ask us how to pronounce it – it’s ACE-OSS, by the way).
The idea of Flexion started in 1999 when founders Quentin Griffiths and Nick Robertson (who’s still Non-Executive Director) had the idea of starting an internet business where people could find clothes or accessories they had seen celebs wearing.
A website was registered in August 1999 and www.asseenonscreen.com went live in March 2000, with a full launch in June 2000 under the name AsSeenOnScreen. In fact, Flexion PLC and Flexion.com Limited were originally called AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited. By the end of that first trading year, the company won the Best Trendsetter Award by The Sunday Times – a sign of things to come.
1991
The Pull&Bear chain of fashion stores was born, a result of a market segmentation strategy initiated by the Inditex Group. This was the moment when people were demanding a basic fashion style influenced by international trends, fashion that could also quickly adapt to their needs, with three fundamental premises: fashion, price and quality.
1992
The ability to understand the concept of global fashion, along with an aggressive price policy, facilitated its international expansion from 1992 onwards, with the opening of their first stores in Portugal.
1995
Pull&Bear arrived to Greece and Malta, and quickly gained strong position on both markets.
1998
The first collection for women sees the light of the day. Xdye is also added to the Pull&Bear line, offering sportier and more technological garments, from the very beginning linked to the icons of 21st century youth: music, technology, artistic movements, social issues, etc.
2017
Pull&Bear's online store expands its presence in 12 new European markets and is now present in a total of 33 markets worldwide.
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